What are three benefits that you want to highlight?
Even though your product may have a lot of benefits and you may want to feature all of them in the video, that really isn’t a good idea since it can overwhelm the customers. Because the goal is to keep the video short, figuring out which three benefits can help you advertise your product the best is something that will definitely help you do that while still showcasing your product without overwhelming the customer.
How does the product work?
Showcasing a few benefits won’t completely do the job. Explaining to the customers a bit about how the product works is a great way to get them even more interested in it. However, this is another thing that you should keep short and simple and, if possible, we recommend you describe what the product can do in three to four steps that are easy to understand.
What kind of tone do you want the video to have?
There are many different types of explainer videos and before you even begin working on yours you need to figure out what kind of tone you want it to have. Whether it is a professional one, a humorous and fun tone or a conversational one, it is up to you to decide.