It’s disgusting when you do an audit and find out that so many people have left your business website without visiting any other pages. This phenomenon is called bounce rate. Bounce rate can take a toll on your business. It usually results in fewer leads, engagement, conversions, and sales. However, there is a way you can prevent this phenomenon from going on: The use of animated explainer videos on your website. Animated explainer videos can minimize your bounce rates due to the following reasons:
Animated explainer videos grab views’ attention in a matter of seconds
People’s attention spans have drastically reduced these days. In fact, studies show that the attention span of today’s online shoppers is 7 minutes. Lower attention span is the main factor contributing to higher bounce rates. However, if you include animated explainer videos in your website’s landing page, rest assured, the bounce rate will drop significantly. This is because animated videos are fun to watch, and if you crafted a killer script, expect visitors to watch them again and again.
Explainer videos are capable of increasing your website’s search engine rankings
Animated explainer videos can keep visitors to your site for much longer. This is good for your search engine rankings. Your website’s search engine ranking is important because when you appear on the first page of Google, you’re assured of a ton of qualified traffic every day. Qualified traffic is one that needs your products and services, and so you’re assured of sales. And considering that dwell time is a Google ranking factor, animated explainer videos can skyrocket your search engine rankings. The best way to make your animated videos search engine friendly is to include a keyword-rich video headline. Statistics show that an animated explainer video has an 80% chance of appearing on top of Google search rankings.
Animated explainer video is the perfect strategy to convert leads into customers
The biggest marketing weakness is realizing that you didn’t convert as many customers as possible after a rigorous marketing campaign. We can’t stress it enough; animated explainer videos are designed to hypnotize, engage and motivate customers into taking action. So using animated videos is the best way to ensure your marketing campaigns bear fruits.
But, you need to know that not just any animated explainer video will lead to massive conversions. The video needs to be useful to deliver. So make sure to craft a killer script and use great resources to edit and perfect the video.