A good explainer video can be just the thing that will help take the marketing of your brand or product to the next level. Creating these videos can be a real challenge, especially if you are doing it for the first time, but luckily for you there are a few things that you can do to make the whole process a lot easier. And while a lot of people think that these videos are all about good visuals and a professional-sounding voiceover, which really isn’t the case and one of the most important parts of them is the script, which is something that a lot of people don’t really think to do. If you are interested in finding out how to create a great script for your videos explainers, then keep on reading.
How can you describe the product as fast as possible?
If you are in an elevator, and someone asks you about your product, how would you describe it knowing that you only have 2 floors left? In these types of situations you will find yourself having to explain everything in one or two sentences and that is exactly what you need as a base line for a good explainer video.
What is your target audience?
If you don’t know what a target audience is, it is essentially the type of person that you want to reach with your product. Knowing your target audience is essential in pretty much every aspect of your business, and especially when it comes to marketing which explainer videos are a part of. This is very important because a stay-at-home mom will have very different needs from a college student who will have different needs from someone that is a high-school student and so on. You need to know what you are selling and who you are selling it to.
What is the problem that you are solving with your product?
Again, something that is crucial for marketing. You need to be able to show your customers not only what your products can do, but also how they can help change their lives and make them easier. You need to have this in mind when you are creating your video because the video needs to showcase that clearly.
What are three benefits that you want to highlight?
Even though your product may have a lot of benefits and you may want to feature all of them in the video, that really isn’t a good idea since it can overwhelm the customers. Because the goal is to keep the video short, figuring out which three benefits can help you advertise your product the best is something that will definitely help you do that while still showcasing your product without overwhelming the customer.
How does the product work?
Showcasing a few benefits won’t completely do the job. Explaining to the customers a bit about how the product works is a great way to get them even more interested in it. However, this is another thing that you should keep short and simple and, if possible, we recommend you describe what the product can do in three to four steps that are easy to understand.
What kind of tone do you want the video to have?
There are many different types of explainer videos and before you even begin working on yours you need to figure out what kind of tone you want it to have. Whether it is a professional one, a humorous and fun tone or a conversational one, it is up to you to decide.
Do you have something particular in mind for how you want the video to look?
This is a particularly useful piece of information to give if you are working with a company and they are the ones that will be creating the final video. In these types of cases, any ideas are welcome and this type of script is particularly essential.
As you can see, these few simple steps really make you think about your business and even more importantly, what it is about your business or product that you want to showcase in your explainer videos. This may seem like a lot of work for some people, but one thing you should always remember is that this video will be the focal feature of your website so having this script will really help you get things right the first time.